Direct mail marketing has been defamiliarized over the past couple of years. This is due to the popularity of social media and online marketing as means to reach out to your target audience. It is relatively easier to reach out to your market through tweets, wall posts, SEO, and e-mails.
However, what people fail to see is the personal approach of direct mail marketing, something that online marketing can never duplicate. Mail in the form of postcards, brochures, and flyers is sent straight to the address of the recipients. This physical form of marketing is effective in getting its message across readers, which can be correlated to higher conversion rates over its online counterparts.
If you?re a marketer planning to dive into the world of direct mail marketing, below are links to helpful pages that covers the basics of direct mail.
Delivermagazine.com contains a wealth of information about direct marketing. This page filled with curated posts is arguably one of the best online resources about direct mail marketing for beginners. It covers the essentials of planning for your direct mail campaign, creating your list, and creating the actual mail for sending.
Aside from providing readers with unique and helpful content about the different types of direct marketing, the site is known to feature the best resources published daily about direct mail online on their homepage. Target Marketing also lists down upcoming webinars and events that people may wish to attend to hone their direct mailing craft.
The video contains real estate-intensive information and advanced marketing techniques, so people still getting their feet wet in direct mail marketing may feel lost with most of the terms mentioned. However, this is the perfect example of how to implement the basic concepts of running a direct mail campaign and applying it in your particular industry. Not only does he detail the step-by-step process involved in the planning and sending of the mail, but Mr. Sperber also gives away valuable resources that may be of use to all marketers alike.
This 34-page e-book details how to run direct mail campaigns that produce results. Instead of merely covering the planning and sending stages in a direct mail campaign, the e-book goes the extra mile by explaining the different ways of tracking and interpreting result of your direct mail. From here, readers would be able to determine whether to hone their mailing campaign or try out another marketing strategy. Click here to download your copy of the e-book.
How about you? Do you know additional resources that present excellent and useful information about direct mail marketing? Please share your suggestions by commenting below!
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