Would you pay more to book a reservation at 7:30pm than 5:30pm? According to the NY Times, in one way or another, this is a trend which is starting to gain footing.
?The restaurants? premise is that a dinner at 8 p.m. on Saturday should simply cost more than one at 5:30 on a Monday. ?Restaurants are catching up,? said Sheryl E. Kimes, professor of operations management at Cornell?s school of hotel administration. They are betting that consumers, used to paying extra for holiday-weekend flights, V.I.P. seats at the theater or umbrellas on the street after the first raindrop hits, will also pay more for their Friday-night dinners out.
The tools of variable pricing range from a Groupon or Gilt City coupon to a notification from the mobile app Leloca, used by restaurants including Mas (La Grillade) and Centro Vinoteca to let restaurateurs send on-the-spot deals to Leloca subscribers in certain locations when, for example, that 9 p.m. birthday-party group doesn?t show up.
A Web site called Savored, which Le Cirque uses, offers discounted meals based on reservation time.
??Savored, used by more than 1,000 restaurants, asks diners to make reservations online. (It is working on integration into OpenTable, the reservations system used by about 44 percent of reservation-taking North American restaurants.) It offers discounts for the less popular times, usually 15 or 30 percent off a bill. It is applied to the check before it reaches the table, so there are no coupons.
I haven?t heard of this happening in Portland yet, though some coupons restrict usage to less popular dining times. If this system came to Portland, would you pay extra for a prime-time reservation? There is a poll on the home page: http://pfdrink.com. Take a moment and click on an answer; I?m curious to know.
"I have a wide-range of food experience - working in the restaurant industry on both sides of the house, later in the wine industry, and finally traveling/tasting my way around the world. Whether you agree or disagree, you can always count on my unbiased opinion. I don't take free meals, and the restaurants don't know when, or if, I am coming."
Source: http://www.portlandfoodanddrink.com/would-you-pay-extra-for-a-prime-time-reservation/
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